In collaboration with Jordyn Lucas, "NDA: Never Discuss Again" takes drinking games to a whole new level of hilarity, secrecy, and fun. Here’s how the brand’s visual identity was designed to encapsulate its playful yet edgy spirit perfectly:

Brand Concept

Tagline: What happens here, stays here.

Mood: A cheeky blend of mystery and mischief. The brand plays with the thrill of breaking rules in a safe, socially engaging environment.

Target Audience: Millennials and Gen Z looking for memorable nights with their friends.

Visual Language

Logo Design: A sleek yet bold typeface. It gives a nod to secrecy while remaining minimal.

Color Palette: Vibrant neon hues of pink, paired with a solid black background evoking late-night energy and a club-like vibe.

Typography: Playful sans-serifs mixed with a handwritten script to contrast the “rules” with the chaos of fun.